Azzaria Jewelry

My name is Emma, and I am the owner and and sole employee of Azzaria. I started this business as a financially struggling college student who was out of a job because of the pandemic.

I started playing around with clay jewelry, and I have to say, my first few months of earrings were not something I am proud of, but I guess we all have to start somewhere.

I recently rebranded from Ditzy Daisy Studio, which was my Etsy username, to Azzaria. Azzaria is Hebrew for “Yahweh has helped”, and “gift from God”. I view this business and its successes as a gift that God has given me and guided me in, and I am so incredibly grateful.

Three years of experience and much financial investment later, my old earrings are hidden away in a drawer, and I now carry products that I am proud to represent! My jewelry is currently carried in 9 businesses throughout West Michigan, and I am in the process of adding more locations.

I love what I do, and I get so incredibly excited when I see anyone wearing a pair of my earrings! The entire process is done by me, in a little studio in my house. My wonderful mom jumps in when needed to help assemble, put on cards, restock stores… (she gets paid in free earrings, so it’s a pretty sweet deal!).

I primarily sell in-store, but do list a portion of what I make on here. I post many of my new products, as well as behind-the-scene videos, on my instagram (@azzariajewelry). If you have any questions, concerns, or requests (I do custom orders), feel free to fill out the contact form. I look forward to hearing from you!